Acne Studios

I mean, how cool isn't ACNE STUDIOS Fall/Winter campaign? Look at those lacings! The pieces are to die for, sure thing, but if you take a closer look you'll see that it's actually no woman showing off the womenswear in these pictures. It's a 12-year-old boy whose dad is none less than Acne's own creative director, Jonny Johansson. THAT is cool. 

“The cut, the shape and the character of the garment is the crucial thing, rather than seeking approval from society or to follow set norms,” the designer explained. “I immediately pictured Frasse, since he embodies this new breed to me. I asked him and I’m happy that he wanted to be a part of the campaign.”

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