THEIR LATEST DIY campaign featuring models such as Abbey Lee Kershaw, Sasha Pivovarova and Hanneli Mustaparta.
They were all each given a bag filled with Rag & Bone clothes, a camera and the assignment -  
"Have fun and do as you please!".

The result?
A bunch of intimate personal photos taken on everything from beaches to bridges all around the world.
No stylist, no makeup - just fresh natural faces!

I must say that I like this kind of new-thinking concept.
It's candid and real. Much more inspiring than normal campaigns. BIG HIT!

Check out all the snapshots here.

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